LATEST PROJECTS
Project | 01
American Eagle Advertising Campaign
In Hong Kong, we were tasked with creating a Back to School campaign for American Eagle. The objectives were to first, change brand perceptions of the westernized American brand, and promote products in a way that would appeal to a different culture. Our work includes both Cantonese and English to reach a wider audience and establish a relationship between the brand and Hong Kong. Our main idea was "The Eagle in Me." Encouraging each individual to express their identity and personalities through American Eagle's clothing. We placed first place with our campaign, potentially have our ideas executed by the brand.
American Eagle Advertising Campaign (Video Component)
With the recent protest taking place in Hong Kong, we wanted to make a statement without pushing American Eagle's boundaries too far. I worked alongside another video producer within our McCann team and we edited a video we thought would be impactful both socially, and relate to the message the brand itself wanted to relay.
Project | 02
Kozel Beer
In Prague, our task was to launch a new product for a well-known and establish beer brand, Kozel. Our objective was to create an activation launch for their new non-alcoholic beer. This new product would first be released in two locations: Slovenia and Croatia. We wanted to be playful and witty with our message, symbolizing the brand's personality. Our main idea was, "It's still beer..." Implying, it's still beer, it's still a good time.
Kozel Beer (Video Component)
While playing off of our main idea and tagline, "It's still beer...It's still a good time," we wanted to show our target audience in Slovenia and Croatia doing normal activities, and representing that they're still having a blast while doing so.